23 December 2007 ~ 0 Comments                                       

Which large companies are successfully participating in social computing?

GroundswellMy former co-workers at Forrester, Charlene Li and Josh Bernoff have completed a book called Groundswell that will be published in April. The book focuses on how firms should understand and work within the social computing environment. They have been blogging about it, discussing it with clients, and generally vetting their thought process throughout. Knowing their research — and of course, being all about the topic — it should be a good read.

A couple of months ago, they posted the winners of Forrester Groundswell awards: company initiatives that successfully highlight key aspects of social computing — listening, talking, energizing, supporting, embracing, managing, and social impact.

Charlene and Josh: best of luck on the book, I’m looking forward to it.

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