According to Patricia Seybold in these two great posts from a while back, Biz 3.0.Â While I don’t think we need another buzz-phrase, she does a great job of summarizing why this is all so important and lasting. Business is in the midst of being transformed by the evolution of the Internet in ways that are much deeper than have been realized thus far. By opening up businesses and bringing in customers whenever feasible, doing business takes on a whole new form, one in which leaders of the business are orchestrators of innovation and serving the customer in the best way possible using input from every available channel both internal and external.
“Customers lead us beyond a customer-empowered Web strategy to a customer outcome-driven business strategy.”
With Web 2.0, customers are talking to each other. With Enterprise 2.0 customers are talking to businesses in much more dynamic, deep, and interesting ways than ever thought possible. The line between employee and customer has become blurred in some cases and interests are aligned. Biz 3.0, as Patricia defines it, will bring those two pieces even closer together. The customer is no longer at odds with the firm but an integral part of the entire process.
Well, I think it’s exciting….