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30 January 2011 ~ 1 Comment                                       

The Glif; or, How to create a hit product with no money down

The Coinnovative singularity has arrived.  The culmination of the concepts at the core of this rarely updated site have been demonstrated by the hugely successful Glif project.

The Glif in actionGlif was as of this writing the 5th largest Kickstarter campaign ever which funded a simple iPhone tripod attachment and kickstand to prop up the iPhone. A simple concept that obviously found an audience, raising $147K in pre-orders and financial support. (6 weeks later, the iPod Nano watch raised an astonishing $941K.) But when you read about the post-mortem on the project from the creators, you realize that the ecosystem available to the entrepreneurs made it all possible.

Kickstarter for crowdfunding, Shipwire to handle fulfillment, Shapeways for 3D printing prototypes.

The bringing off of the project relies on conducting a symphonic network of providers and tools that did not exist a decade ago — or were so prohibitively expensive or complex that only established or well funded entities could hope to utilize them.

It’s an amazing thing to behold and I love it.  A tiny team coordinates a world of customers, manufacturers, and service providers to test a design in manufacturing runs of 1, raise funds before a product is manufactured, sell out the first run to its funders with a minimum of marketing and 0 marketing dollars, and offload fulfillment to a fulfillment service.

When it comes to industrially designed products, content and information, software, and online delivered services, lack of resources of any kind cannot be used as an excuse.

They provide a great summary of the tools and services they used to bring this project together:
3D modeling software: Rhinoceros for Mac
3D printed prototypes: Shapeways
Project funding: Kickstarter
Manufacturing: Premier Source
Printer (for packaging): Keystone Folding Box Co
Fulfillment Service: Shipwire
eCommerce Store: Shopify
Domain Hosting: Dreamhost
Payment gateways: Braintree and Paypal
Email campaigns: Mailchimp
Monitoring Internet chatter: Google Alerts
Monitoring Twitter chatter: Tweet Deck for iPhone

Read all about it at The Russians Used a Pencil

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One Response to “The Glif; or, How to create a hit product with no money down”

  1. Pushkar 17 May 2012 at 1:49 pm Permalink

    Check out how SAP, a next generation business software vendor undertakes Co-Innovation to design and deliver solutions at http://www.youtube.com/watch?v=-2nFXSFa-Jc

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