The Co-Creation Landscape
I dump whatever I find interesting surrounding co-creation into a folder and come back to it later which means I occasionally read stuff months later. Case in point: Sense Worldwide, a creative strategic consultancy, wrote a nice whitepaper back in September that I would recommend you grab called The Spirit of Co-Creation: Risk Managed Creativity For Business. The below graphic from the report is a nice summary of the various types of co-creation in the wild:




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