Questionable feedback: Incented and Not
This post by Francois Gossieaux on Marketing 2.0 echoes some of my thoughts in a previous post in which I mulled over the balancing act between providing a platform for interested users and creating a paid marketplace for extracting feedback, ideas, work.
Would you rather have feedback from a person who is filling out 10 surveys to gain points towards a gift certificate? Or someone who has sought you out to tell you something they think about your product?
Thus, it seems, unfortunately, that it is generally an either/or proposition. Â Either you provide a platform for a group of people who LOVE to contribute — seek you out in order to contribute — or you have a robust marketplace for creating extrinsic incentives for user contribution.
Hi Tom – thank you for picking up the conversation. The more I think about it the more I am convinced that monetary incentives are a bad idea…they create bad behavior in communities and they may result as questionable feedback.