Apr

20

Questionable feedback: Incented and Not

Filed Under Crowdsourcing, Outside Innovation 

This post by Francois Gossieaux on Marketing 2.0 echoes some of my thoughts in a previous post in which I mulled over the balancing act between providing a platform for interested users and creating a paid marketplace for extracting feedback, ideas, work.

Would you rather have feedback from a person who is filling out 10 surveys to gain points towards a gift certificate? Or someone who has sought you out to tell you something they think about your product?

Thus, it seems, unfortunately, that it is generally an either/or proposition.   Either you provide a platform for a group of people who LOVE to contribute — seek you out in order to contribute — or you have a robust marketplace for creating extrinsic incentives for user contribution.

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