Open Source Car hopes to design and develop a car over the web. This falls right in line with the original concept I was focusing on around crowdsourcing design and development of physical products, but it is about 469 steps down the line in terms of complexity. It will likely be a great learning experience, but first, it seems, companies should focus on figuring out how to involve crowds in co-development of simpler products. (Such as say… the design of products… like laser etching on a Mac, for example.) A car is just about the most complex type of product one can develop for a consumer — when you factor in sourcing, regulations, safety concerns, etc.