Marketing Consulting
Who am I? An online marketing consultant and entrepreneur with:
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Experience helping other small business, including: Marketing strategy for an email marketing service provider, paid search marketing for a fitness club chain, ad management and analytics for an offline newspaper moving online, and research for a lead generation startup into a new market they were entering.
An MBA in Marketing and Entrepreneurship from Duke University
4 years at top technology market research and consulting company Forrester Research
Who are you? The owner of a small business — from selling a few products in your spare time to running an ecommerce site to providing a service online — that wants to take it to the next level and get more out of the time you spend on your business. Or maybe you have a product or service you want to offer or promote online but aren’t sure about the best way to go about it. You didn’t get into this to become an Internet marketer.
How can I help? By looking at your business from a holistic perspective based on what you want to accomplish, your budget, and the market you are in I can help you improve your:
Marketing and advertising: How are you doing with your current marketing efforts? How can you streamline and improve upon your current marketing and advertising? What other marketing strategies should you consider: paid search advertising, website optimization, social media integration, search engine optimization? (No clue what those are? I can help with that too.)
Operations: How can you improve how your business runs to provide better service and higher quality to your customers? How can you streamline and outsource aspects of your work to give you more time to focus on what is important?
Possible expansion opportunities: Are there ways you can make more money through other means besides your core product or service? Are you missing opportunities to connect more deeply with your current customers?
How much does it cost? That depends. I am open to different arrangements based on your situation, ranging from performance based to hourly to project based compensation. If you don’t have anything to spend yet, no problem…
