31 October 2007 ~ 6 Comments                                       

Crowdfunding and crowdauditioning a film

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Itsourmovie.com is another example of a new way to finance movies (or anything really). Similar in concept to A Swarm of Angels — though, it seems, much more likely to produce something of quality — It’s Our Movie begins with a script and director (Alex Jovy, nominated for an oscar for a short film) and looks to the crowd for funding, audition tapes, and feedback. They have apparently raised ₤121,970 from the internet, but since the film is fully funded, they must have gotten the rest of the ₤1.2 million through a more traditional route.

It’s Our Movie gets right what A Swarm Of Angels does not: it is extremely difficult, if not impossible, to take inputs from untold hundreds and thousands and create a coherent creative output, which is what ASOA is attempting to do. The crowd CAN identify quality outputs fairly well and can also produce quality outputs as individuals, but collaboration through the web is not conducive to voting or pulling together a script, for example, as ASOA has attempted. Alex is an experienced director, has control of the project, has done the difficult work of creating the script, and is simply using the crowd’s input wherever it is best suited.

Can’t wait to see what these two projects produce.

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6 Responses to “Crowdfunding and crowdauditioning a film”

  1. Anders Sjöman 9 December 2008 at 6:06 am Permalink

    Very fun examples of trying to invite crowds but still keep the balance for a PRODUCTIVE creative process. (Are both British btw?) Seems like this kind of development should be happening all over the movie industry right now. Any more fun examples?

    Anders man
    – Communication consultant at Swedish agency Springtime (www.springtime.nu), where we follow the crowd-development with huge interest as communicators and advisors to companies

  2. Daniel 26 January 2010 at 1:46 am Permalink

    Another innovative crowdfunding platform you should check out is IndieGoGo.com. It’s been especially beneficial to filmmakers using the site and has been an important example of successful crowdfunding.

    Daniel

    • Tom Powell 13 March 2010 at 12:35 pm Permalink

      Thanks for the recommendation Daniel, I hadn’t seen that example before. I actually just went over to openbusiness.cc to nominate them for the Open100 business award.


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