Itsourmovie.com is another example of a new way to finance movies (or anything really). Similar in concept to A Swarm of Angels — though, it seems, much more likely to produce something of quality — It’s Our Movie begins with a script and director (Alex Jovy, nominated for an oscar for a short film) and looks to the crowd for funding, audition tapes, and feedback. They have apparently raised â‚¤121,970 from the internet, but since the film is fully funded, they must have gotten the rest of the â‚¤1.2 million through a more traditional route.
It’s Our Movie gets right what A Swarm Of Angels does not: it is extremely difficult, if not impossible, to take inputs from untold hundreds and thousands and create a coherent creative output, which is what ASOA is attempting to do. The crowd CAN identify quality outputs fairly well and can also produce quality outputs as individuals, but collaboration through the web is not conducive to voting or pulling together a script, for example, as ASOA has attempted. Alex is an experienced director, has control of the project, has done the difficult work of creating the script, and is simply using the crowd’s input wherever it is best suited.
Can’t wait to see what these two projects produce.