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	<title>co&#62;innovative &#187; Uncategorized</title>
	<atom:link href="http://coinnovative.com/category/uncategorized/feed/" rel="self" type="application/rss+xml" />
	<link>http://coinnovative.com</link>
	<description>Customer co-design, lead user theory, wisdom of crowds, online marketing, and crowdsourcing.</description>
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		<title>Wow! A new post and design at co&gt;innovative!</title>
		<link>http://coinnovative.com/wow-a-new-post-and-design-at-coinnovative/</link>
		<comments>http://coinnovative.com/wow-a-new-post-and-design-at-coinnovative/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 22:57:50 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://coinnovative.com/wow-a-new-post-and-design-at-coinnovative/</guid>
		<description><![CDATA[co>innovative has been lying dormant for far too long, I realize. My intent was never to write all the time but to create more substantive posts and articles every once in a while in order to think through and consider the goings on around the topics of crowdsourcing, lead users, outside innovation, and customer co-design. [...]<p><a href="http://coinnovative.com/wow-a-new-post-and-design-at-coinnovative/">Wow! A new post and design at co>innovative!</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
]]></description>
			<content:encoded><![CDATA[<p>co>innovative has been lying dormant for far too long, I realize.  My intent was never to write all the time but to create more substantive posts and articles every once in a while in order to think through and consider the goings on around the topics of crowdsourcing, lead users, outside innovation, and customer co-design.  That being said, 3 months is far too long for the site to go un-updated.  </p>
<p>Thus, I have returned to the site in an attempt to revitalize it with a new, cleaner, less bug prone design and to begin posting once every couple of weeks again.  The content may evolve a bit as well&#8230; we&#8217;ll see.  My next post will be Part 4 of my on-going series covering the overarching topics of this site.  </p>
<p>Be sure to subscribe and enjoy.  </p>
<p><a href="http://coinnovative.com/wow-a-new-post-and-design-at-coinnovative/">Wow! A new post and design at co>innovative!</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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		<title>Roundup: Random goings on in the world of crowdsourcing and outside innovation</title>
		<link>http://coinnovative.com/roundup-random-goings-on-in-the-world-of-crowdsourcing-and-outside-innovation/</link>
		<comments>http://coinnovative.com/roundup-random-goings-on-in-the-world-of-crowdsourcing-and-outside-innovation/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 21:09:05 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://coinnovative.com/roundup-random-goings-on-in-the-world-of-crowdsourcing-and-outside-innovation/</guid>
		<description><![CDATA[Taking a break from the multi-part series, I thought I would cover a bunch of interesting goings on in the areas of crowdsourcing, lead users, and outside innovation.Â  Read and enjoy. Eric von Hippel speaks at MIT about Lead Users (Video: Part 1 and Part 2): Lead users in certain segments are working together to [...]<p><a href="http://coinnovative.com/roundup-random-goings-on-in-the-world-of-crowdsourcing-and-outside-innovation/">Roundup: Random goings on in the world of crowdsourcing and outside innovation</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Taking a break from the multi-part series, I thought I would cover a bunch of interesting goings on in the areas of crowdsourcing, lead users, and outside innovation.Â  Read and enjoy.</p>
<p><strong>Eric von Hippel speaks at MIT about Lead Users (Video: <a href="http://www.youtube.com/watch?v=-_SmLsvpDzs" title="Eric Von Hippel at MIT Part 1">Part 1</a> and <a href="http://www.youtube.com/watch?v=vERCey6zi3w" title="Eric Von Hippel at MIT Part 2">Part 2</a>):</strong><br />
Lead users in certain segments are working together to drive the manufacturers out of the innovation process.Â  Companies are freely revealing to others so that others can improve on it. An example of lead users in action: Kitesurfing, which was developed by users.Â  First, manufacturers stepped in, then Saul Griffith posted his designs online and others did too. Each manufacturer had 1 or 2 engineers, but then aerodynamicists from NASA started joining in and brought their tools with them.Â  These lead users drove manufacturers back out of the design busines.Â  Users collaboratively built tools and designs.</p>
<p>Linus&#8217; law: the reason you want a lot of people looking at a problem is that they all look at it in different ways.Â  Given enough eyeballs all bugs are shallow.</p>
<p>Users innovated historically but collaborative user design is becoming so efficient it will drive manufacturers out of design.</p>
<p><strong>Johnny Chung Lee: A perfect example of lead user innovation:Â </strong><br />
Not only has he dones these <a href="http://www.cs.cmu.edu/~johnny/projects/wii/" title="Johnny Chung Lee">wicked things with nothing more than cheap parts and a Wii</a>, he is the creator of the <a href="http://www.cs.cmu.edu/~johnny/steadycam/" title="Poor Man's Steadycam">poor man&#8217;s steadycam</a>, and <a href="http://youtube.com/watch?v=QgKCrGvShZs" title="Johnny Chung Lee at TED">wowed the audience at TED</a>.</p>
<p><a href="http://www.iftf.org/node/1766" title="Future of Making Map"><strong>Freakin awesome Future of Making Map from the Institute for the Future: </strong></a><br />
Check this out for an incredible overview of many of the topics and companies covered on this blog.Â  Categories covered are: Networked artisans (Threadless); Citizen R&amp;D (Lego Mindstorms, Innocentive); Lightweight manufacturing (Ponoko); Personal design and fabrication (reprap); From closed IP to open innovation (theoscarproject.org).</p>
<p><a href="http://coinnovative.com/roundup-random-goings-on-in-the-world-of-crowdsourcing-and-outside-innovation/">Roundup: Random goings on in the world of crowdsourcing and outside innovation</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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		<title>Just got back from South America&#8230;</title>
		<link>http://coinnovative.com/just-got-back-from-south-america/</link>
		<comments>http://coinnovative.com/just-got-back-from-south-america/#comments</comments>
		<pubDate>Sat, 31 May 2008 13:07:04 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://coinnovative.com/just-got-back-from-south-america/</guid>
		<description><![CDATA[&#8230; so this time I have an excuse for not posting for weeks on end.Â  And now I&#8217;m in New York starting my internship at FiLife, a joint venture between Dow Jones and IAC.Â  More fabulous co&#62;innovative type content soon. Just got back from South America&#8230; is a post from: co&#62;innovative<p><a href="http://coinnovative.com/just-got-back-from-south-america/">Just got back from South America&#8230;</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://coinnovative.com/?attachment_id=179" rel="attachment wp-att-179" title="2512353870_04e78292a0.jpg"><img src="http://coinnovative.com/blog/wp-content/uploads/2008/05/2512353870_04e78292a0.jpg" alt="2512353870_04e78292a0.jpg" /></a><br />
&#8230; so this time I have an excuse for not posting for weeks on end.Â  And now I&#8217;m in New York starting my internship at FiLife, a joint venture between Dow Jones and IAC.Â  More fabulous co&gt;innovative type content soon.</p>
<p><a href="http://coinnovative.com/just-got-back-from-south-america/">Just got back from South America&#8230;</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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		<title>Odds and ends: Laser Cut Cake and more</title>
		<link>http://coinnovative.com/odds-and-ends-laser-cut-cake-and-more/</link>
		<comments>http://coinnovative.com/odds-and-ends-laser-cut-cake-and-more/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 20:58:19 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://coinnovative.com/odds-and-ends-laser-cut-cake-and-more/</guid>
		<description><![CDATA[How to Laser cut a cake Ronen Kadushin offers up some Open Designs. Why not download a CAD of a design you like, upload it to Ponoko, and get the parts shipped to you &#8212; at a now-reduced price? To follow on to my last post: A great list of Open Innovation projects and another [...]<p><a href="http://coinnovative.com/odds-and-ends-laser-cut-cake-and-more/">Odds and ends: Laser Cut Cake and more</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.instructables.com/id/Laser-Cut-Cake!!!/" title="Laser cut cake">How to Laser cut a cake</a></p>
<p>Ronen Kadushin <a href="http://www.ronen-kadushin.com/Open_Design.asp" title="Ronen Kadushin Open Designs">offers up some Open Designs</a>. Why not download a CAD of a design you like, upload it to Ponoko, and get the parts shipped to you &#8212; at a <a href="http://blog.ponoko.com/2008/02/19/us-shipping-prices-slashed/" title="Ponoko Shipping Prices">now-reduced price</a>?</p>
<p>To follow on to my last post: <a href="http://www.openinnovators.net/list-open-innovation-crowdsourcing-examples/" title="Open Innovation Projects">A great list of Open Innovation projects</a> and another list of <a href="http://www.crowdsourcingdirectory.com/?p=71" title="Ideagoras">Ideagoras &#8212; marketplaces for ideas</a>.</p>
<p>In further comment about whether this is all worth it, whether open innovation and crowdsourcing will work: shouldn&#8217;t people be empowered to create what they want more easily? Whether that be through collaborative/crowdsourcing projects that facilitate graphic design, device design, feature improvements, etc.?Â  I mean, easier creation and distribution of content, designs, and products is what the Internet is made for. The real question: is it a viable business and can it be commercialized?Â  Of course, everyone asked the same question of free open source software in the early days, but the creation of open source by companies large and small, not to mention the companies who have created quite a business out of servicing and distributing open source, have put those questions to rest.</p>
<p><a href="http://coinnovative.com/odds-and-ends-laser-cut-cake-and-more/">Odds and ends: Laser Cut Cake and more</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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		<title>Which large companies are successfully participating in social computing?</title>
		<link>http://coinnovative.com/which-large-companies-are-successfully-participating-in-social-computing/</link>
		<comments>http://coinnovative.com/which-large-companies-are-successfully-participating-in-social-computing/#comments</comments>
		<pubDate>Sun, 23 Dec 2007 16:14:09 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[My former co-workers at Forrester, Charlene Li and Josh Bernoff have completed a book called Groundswell that will be published in April. The book focuses on how firms should understand and work within the social computing environment. They have been blogging about it, discussing it with clients, and generally vetting their thought process throughout. Knowing [...]<p><a href="http://coinnovative.com/which-large-companies-are-successfully-participating-in-social-computing/">Which large companies are successfully participating in social computing?</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://coinnovative.com/blog/wp-content/uploads/2007/12/picture-1.jpg" title="picture-1.jpg"><img src="http://coinnovative.com/blog/wp-content/uploads/2007/12/picture-1.thumbnail.jpg" title="Groundswell" alt="Groundswell" align="left" height="172" width="115" /></a>My former co-workers at Forrester, Charlene Li and Josh Bernoff have completed a book called <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FGroundswell-Winning-Transformed-Social-Technologies%2Fdp%2F1422125009%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1198424811%26sr%3D8-2&amp;tag=thompowe-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325" redirect.html?ie="UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FGroundswell-Winning-Transformed-Social-Technologies%2Fdp%2F1422125009%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1198424811%26sr%3D8-2&amp;tag=thompowe-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325"" width="1" height="1" border="0" style="border: medium none  ! important; margin: 0px ! important" title="Groundswell">Groundswell</a> that will be published in April. The book focuses on how firms should understand and work within the social computing environment. They have been blogging about it, discussing it with clients, and generally vetting their thought process throughout. Knowing their research &#8212; and of course, being all about the topic &#8212; it should be a good read.</p>
<p>A couple of months ago, they <a href="http://blogs.forrester.com/charleneli/2007/10/congratulations.html" title="Forrester Groundswell awards">posted the winners of Forrester Groundswell awards</a>: company initiatives that successfully highlight key aspects of social computing &#8212; listening, talking, energizing, supporting, embracing, managing, and social impact.</p>
<p>Charlene and Josh: best of luck on the book, I&#8217;m looking forward to it.</p>
<p><a href="http://coinnovative.com/which-large-companies-are-successfully-participating-in-social-computing/">Which large companies are successfully participating in social computing?</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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		<title>How Mophie got help from users in designing new iPod accessories</title>
		<link>http://coinnovative.com/how-mophie-got-help-from-users-in-designing-new-ipod-accessories/</link>
		<comments>http://coinnovative.com/how-mophie-got-help-from-users-in-designing-new-ipod-accessories/#comments</comments>
		<pubDate>Fri, 23 Nov 2007 23:34:36 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://coinnovative.com/how-mophie-got-help-from-users-in-designing-new-ipod-accessories/</guid>
		<description><![CDATA[These guys have done some amazing iPod accessory design work. Mophie (now owned by mStation) also put into practice a concept I have been noodling over for a while now: involving end users in an interative design and voting process to produce innovative, niche products. They first rolled out an early form of what they call their Illuminator process at Macworld 2007. <p><a href="http://coinnovative.com/how-mophie-got-help-from-users-in-designing-new-ipod-accessories/">How Mophie got help from users in designing new iPod accessories</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
]]></description>
			<content:encoded><![CDATA[<p align="left"><a href="http://coinnovative.com/blog/wp-content/uploads/2007/11/picture-7.png" title="picture-7.png"><img src="http://coinnovative.com/blog/wp-content/uploads/2007/11/picture-7.png" title="picture-7.png" alt="picture-7.png" align="left" /></a>These guys have done some amazing iPod accessory design work.  <a href="http://www.mophie.com" title="Mophie">Mophie</a> (now owned by mStation) also put into practice a concept I have been noodling over for a while now: involving end users in an interative design and voting process to produce innovative, niche products.  They first rolled out an early form of what they call their <a href="http://illuminator.mophie.com/" title="Mophie Illuminator">Illuminator</a> process at Macworld 2007. As they put it:</p>
<blockquote>
<p align="left"> In less than four hours MacWorld attendees doodled over 100 concepts. Over the next three days the community and [chose] three that became actual prototypes at the show.</p>
</blockquote>
<p align="left">As I have said before involving users in the design process is not the answer to everything and when done incorrectly can have the potential to churn out total crap that no one wants. But when you take in all of the successful developments over the last year, the possibilities and power of something like this emerge:</p>
<ul>
<li> The maturation of online social tools</li>
<li>Improving online collaboration technology</li>
<li>Do it yourself product design, build, and/or sell companies such as <a href="http://www.ponoko.com" title="Ponoko">Ponoko</a>, <a href="http://www.bigbluesaw.com/" title="Big Blue Saw">Big Blue Saw</a>, <a href="http://www.emachineshop.com/" onclick="javascript:urchinTracker('/outbound/www.emachineshop.com/');">eMachineShop</a>, <a href="http://www.instructables.com" title="Instructables">Instructables</a>, <a href="http://www.crowdspirit.com" title="Crowdspirit">Crowdspirit</a>, and <a href="http://www.mophie.com" title="Mophie">Mophie</a>.</li>
<li>Successful crowdsourcing efforts such as<a href="http://crowdspirit.com/" onclick="javascript:urchinTracker('/outbound/crowdspirit.com');"> A Swarm Of Angels,</a> <a href="http://ideastorm.com/" onclick="javascript:urchinTracker('/outbound/ideastorm.com');">Crowdspirit,</a> <a href="http://ideastorm.com/" onclick="javascript:urchinTracker('/outbound/ideastorm.com');">Dell IdeaStorm,</a> <a href="http://ideastorm.com/" onclick="javascript:urchinTracker('/outbound/ideastorm.com');">Sell A Band,</a> and <a href="http://ideastorm.com/" onclick="javascript:urchinTracker('/outbound/ideastorm.com');">Threadless. </a></li>
</ul>
<p>My prediction: we will see more of this. And someone is going to figure out an awesome way to do it and bring all of these pieces together. .</p>
<blockquote></blockquote>
<p align="left">&nbsp;</p>
<p align="left">&nbsp;</p>
<p><a href="http://coinnovative.com/how-mophie-got-help-from-users-in-designing-new-ipod-accessories/">How Mophie got help from users in designing new iPod accessories</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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		<title>On a few week hiatus&#8230;</title>
		<link>http://coinnovative.com/on-a-few-week-hiatus/</link>
		<comments>http://coinnovative.com/on-a-few-week-hiatus/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 19:15:58 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://coinnovative.com/?p=70</guid>
		<description><![CDATA[I&#8217;ll be traveling for the next few weeks, so don&#8217;t expect any brilliance until July. On a few week hiatus&#8230; is a post from: co&#62;innovative<p><a href="http://coinnovative.com/on-a-few-week-hiatus/">On a few week hiatus&#8230;</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ll be traveling for the next few weeks, so don&#8217;t expect any brilliance until July. </p>
<p><a href="http://coinnovative.com/on-a-few-week-hiatus/">On a few week hiatus&#8230;</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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