I recently published my first guest author post on ReadWriteWeb covering idea/suggestion/complaint aggregators.
Archive | Outside Innovation
My former employer Forrester and my former co-worker Chris Townsend recently wrote a report called “Tapping The Wisdom of Experts“. This is an extension or subset of the concept of Innovation Networks which Navi Radjou has been writing about for years at Forrester and can be seen as a subset, as well, of crowdsourcing.
I finally got around to reading a great report out of Swinburne University of Technology written by Darren Sharp & Mandy Salomon called “User-led Innovation: A New Framework for Co-creating Business and Social Value“. It does a great job of tying together many of the themes discussed on co>innovative. A variety of innovations over the […]
Listening to customers is nothing new, but the technology and transparency it enables are. Recently, companies like Dell, Starbucks, and SalesForce have implemented forum-like sites for users to submit, discuss, and vote on product enhancements and product extensions. (The technology under the hood of Starbucksâ€™ site is actually provided by SalesForce, called SalesForce Ideas.) This […]
I lack a specific definition or term for what I have been writing about here — mainly because there isn’t one. “Crowdsourcing” comes close, but it is a bit constraining in that it connotes outsourcing work to the crowd, which is only part of the story. Thus, in light of that, I will be posting a series covering the various aspects of whatever the hell this is that I am talking about with examples of each portion in action. It will by no means be exhaustive, but it should provide a good overview of some interesting orgs that are leveraging these principles.
This post by Francois Gossieaux on Marketing 2.0 echoes some of my thoughts in a previous post in which I mulled over the balancing act between providing a platform for interested users and creating a paid marketplace for extracting feedback, ideas, work. Would you rather have feedback from a person who is filling out 10 […]
BMW has what is basically the equivelant to P&G’s Connect + Develop in which anyone can submit a technical spec for an innovation in which BMW would be interested.Â They like it, they’ll buy it. ReDesignMe is a minimalist, simple implementation of user submitted design improvements and suggestions for existing products. Companies or users submit […]
You want to know what Spigit is?Â Read my last post about Kluster and imagine a more powerful, enterprise version of the service. A friend of mine asked recently whether this crowdsourcing stuff works; if I could point to a single product that had resulted from “crowdsourcing”.Â The answer is yes and no.Â It depends […]