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	<title>co&#62;innovative &#187; Etch Connection</title>
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	<link>http://coinnovative.com</link>
	<description>Customer co-design, lead user theory, wisdom of crowds, online marketing, and crowdsourcing.</description>
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		<title>Personalizing stuff with lasers is catching on&#8230;.</title>
		<link>http://coinnovative.com/personalizing-stuff-with-lasers-is-catching-on/</link>
		<comments>http://coinnovative.com/personalizing-stuff-with-lasers-is-catching-on/#comments</comments>
		<pubDate>Mon, 12 Nov 2007 23:07:15 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Etch Connection]]></category>

		<guid isPermaLink="false">http://coinnovative.com/personalizing-stuff-with-lasers-is-catching-on/</guid>
		<description><![CDATA[A lot of activity lately around gadget and laptop personalization. Zune will be launching a service tomorrow allowing customers to buy their Zune with a laser etched design on the back and a few lines of text. There are only a limited number of designs available from well known artists. Not a laser, but related: [...]<p><a href="http://coinnovative.com/personalizing-stuff-with-lasers-is-catching-on/">Personalizing stuff with lasers is catching on&#8230;.</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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			<content:encoded><![CDATA[<p align="left">A lot of activity lately around gadget and laptop personalization.  <a href="http://www.coolhunting.com/archives/2007/11/zune_originals.php" title="Zune Originals: Interview with Chris Stephenson">Zune will be launching a service</a><a href="http://coinnovative.com/blog/wp-content/uploads/2007/11/picture-45.png" title="picture-45.png"><img src="http://coinnovative.com/blog/wp-content/uploads/2007/11/picture-45.thumbnail.png" title="picture-45.png" alt="picture-45.png" align="right" height="183" width="237" /></a><a href="http://www.coolhunting.com/archives/2007/11/zune_originals.php" title="Zune Originals: Interview with Chris Stephenson"> tomorrow </a>allowing customers to buy their Zune with a laser etched design on the back and a few lines of text. There are only a limited number of designs available from well known artists.</p>
<p>Not a laser, but related: You can buy iPhone skins of colorful designs from <a href="http://www.decalgirl.com" title="DecalGirl">DecalGir. </a></p>
<p><a href="http://coinnovative.com/blog/wp-content/uploads/2007/11/picture-565.png" title="picture-565.png"><img src="http://coinnovative.com/blog/wp-content/uploads/2007/11/picture-565.thumbnail.png" title="picture-565.png" alt="picture-565.png" align="left" height="69" width="254" /></a></p>
<p>Recently, <a href="http://www.etchstar.com" title="Etchstar">Etchstar</a> launched. This service has some similarity to the model I am working on with my little side project <a href="http://etchconnection.com" title="Etch Connection">Etch Connection</a> &#8212; which has stalled horribly since starting b-school. I had spoken to a guy over at Etchstar (previously iStyleCustom) about my providing consumer generated designs for use by his laser etching service, but they have gone off and created their own supply of designs.   Their approach looks pretty slick: they are an authorized Apple seller and therefore, you can order your new Macbook or ipod from them and choose one of their designs to be etched. Or you can mail it in, which I would imagine is not a terribly popular choice.  Or you can go to their LA location and get it done. Designers will soon be able to submit their own designs as well.</p>
<p>With Etch Connection, I am hoping to provide a centralized, service-provider-agnostic source of designs which have been submitted by anyone.  At this point, if you live in New York or Boston, you don&#8217;t have much to work with in terms of designs unless you know some artist types or are one yourself.  That&#8217;s where Etch Connection should come it.</p>
<p>If I ever launch it, that is.
<p><font color="#B4B4B4" size="-2"></font></p>
<p><a href="http://coinnovative.com/personalizing-stuff-with-lasers-is-catching-on/">Personalizing stuff with lasers is catching on&#8230;.</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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		<title>Etch Connection Development continues&#8230;</title>
		<link>http://coinnovative.com/etch-connection-development-continues/</link>
		<comments>http://coinnovative.com/etch-connection-development-continues/#comments</comments>
		<pubDate>Mon, 04 Jun 2007 20:24:43 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Etch Connection]]></category>

		<guid isPermaLink="false">http://coinnovative.com/?p=62</guid>
		<description><![CDATA[As I have mentioned, I am outsourcing the development of my Etch Connection site to a Pakistani IT group who appear to be doing good work so far. The process has been surprisingly easy. I specified my requirements for the site, they came back with a list of milestones and costs for each stage, and [...]<p><a href="http://coinnovative.com/etch-connection-development-continues/">Etch Connection Development continues&#8230;</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
]]></description>
			<content:encoded><![CDATA[<p>As I have mentioned, I am outsourcing the development of my Etch Connection site to a Pakistani IT group who appear to be doing good work so far.  The process has been surprisingly easy.  I specified my requirements for the site, they came back with a list of milestones and costs for each stage, and we have interacted purely via email/attachments.  Anyway, it&#8217;s been interesting. </p>
<p>Head on over to <a href="http://etchconnection.com">Etch Connection</a> and enter your email address if you are interested in finding out when the site launches. Then you can be the baddest cat on the block with a laser etched cell, iPod, or MacBook.</p>
<p><font color="#B4B4B4" size="-2"></font></p>
<p><a href="http://coinnovative.com/etch-connection-development-continues/">Etch Connection Development continues&#8230;</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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		<title>Outsourcing my web development</title>
		<link>http://coinnovative.com/outsourcing-my-web-development/</link>
		<comments>http://coinnovative.com/outsourcing-my-web-development/#comments</comments>
		<pubDate>Fri, 27 Apr 2007 15:22:24 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Etch Connection]]></category>

		<guid isPermaLink="false">http://coinnovative.com/?p=22</guid>
		<description><![CDATA[I posted the job for the development of the Etch Connection site on two ridiculously useful sites: Elance and Scriptlance. Any technical stuff I need done, I just post a description and bids from developers around the world start rolling in. Similar to eBay you can see each developer&#8217;s history of projects, ratings, and comments [...]<p><a href="http://coinnovative.com/outsourcing-my-web-development/">Outsourcing my web development</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I posted the job for the development of the Etch Connection site on two ridiculously useful sites: <a href="http://elance.com">Elance</a> and <a href="http://scriptlance.com">Scriptlance</a>.  Any technical stuff I need done, I just post a description and bids from developers around the world start rolling in.  Similar to eBay you can see each developer&#8217;s history of projects, ratings, and comments about them.
<p><font color="#B4B4B4" size="-2"></font></p>
<p><a href="http://coinnovative.com/outsourcing-my-web-development/">Outsourcing my web development</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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		<title>Intellectual Property Rights Considered (This post: only for law freaks)</title>
		<link>http://coinnovative.com/intellectual-property-rights-considered-this-post-only-for-law-freaks/</link>
		<comments>http://coinnovative.com/intellectual-property-rights-considered-this-post-only-for-law-freaks/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 03:16:44 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Etch Connection]]></category>

		<guid isPermaLink="false">http://coinnovative.com/?p=20</guid>
		<description><![CDATA[Threadless, Crowdspirit, Instructables, and Cambrian House Given that I will be dealing with designs submitted to The Etch Connection site and any future product design/development , I&#8217;ll need to figure out the best way to handle intellectual property (IP) rights. Here then is a quick review of how a few sites handle IP. (I will [...]<p><a href="http://coinnovative.com/intellectual-property-rights-considered-this-post-only-for-law-freaks/">Intellectual Property Rights Considered (This post: only for law freaks)</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
]]></description>
			<content:encoded><![CDATA[<p><strong>Threadless, Crowdspirit, Instructables, and Cambrian House</strong><br />
Given that I will be dealing with designs submitted to The Etch Connection site and any future product design/development , I&#8217;ll need to figure out the best way to handle intellectual property (IP) rights.  Here then is a quick review of how a few sites handle IP. (I will follow up soon with my take on an IP statement for Etch Connection.)</p>
<p><strong><a href="http://www.threadless.com/submit">Threadless</a> (click on &#8220;Legal terms&#8221; at the bottom of the page.) </strong> deals with designs submitted for open online evaluation, so their policy is the closest to what I will be working with. </p>
<blockquote><p>Threadless.com retains exclusive rights to the submitted design, if chosen, for printing and selling on clothing. Threadless.com also retains rights to the design itself for use on the Threadless.com website, and any Threadless.com promotional material. The participant will keep ownership of the submitted design. The participant may display or archive the design in a portfolio or personal collection, but may not sell or reproduce the design for commercial purposes for ninety (90) days after the design has completed scoring. In addition, during this period, the participant cannot submit the design to another company to be potentially produced. </p></blockquote>
<p>It goes on to say that the work must be solely owned by and the original work of the submitter. Further, if applicable, Threadless will register the design with the US Copyright office with &#8220;the designer as the primary copyright owner with Threadless.com being listed as an additional copyright claimant.&#8221; (Hmm, one consideration for Etch Connection along these lines: One of the etchers is in London. Does that matter in terms of copyright considerations?)</p>
<p>A similar section follows describing the slogan submissions (Threadless deals in both text and graphic submissions), but the main difference is that Threadless owns all submissions regardless of whether they are printed or not. </p>
<p><strong><a href="http://www.instructables.com/tos.html">Instructables</a></strong> provides a forum for anyone to post pictures, video, and text descriptions of how to make and do stuff.  They start out with several pages that basically say: don&#8217;t lie to us, don&#8217;t do anything illegal, we can change anything on this site at any time, and this info is provided without warranty for your reading pleasure. Given that this is a purely informational/community site, &#8220;the author retains all patent, trademark, and copyright to all Content posted within available fields, and is responsible for protecting those rights, but is not entitled to the help of the Instructables staff in protecting such Content.&#8221; So submitters must both own all of their own content and didn&#8217;t steal it from anyone else, but if something is used without the author&#8217;s permission due to their posting it to Instructables, Instructables is not at fault. </p>
<p>But at the same time:</p>
<blockquote><p>You grant Instructables the world-wide, royalty free, perpetual, irrevocable, non-exclusive and fully sublicensable license to use, distribute, reproduce, modify, adapt, publish, publicly perform and publicly display such Content solely for the purposes of providing and promoting Instructables.</p></blockquote>
<p>I suppose that means they can write a book based on Instructables content without paying the author.</p>
<p>This could be useful:</p>
<blockquote><p>If you believe that your work has been copied and is accessible on this site in a way that constitutes copyright infringement, you may notify us by providing our copyright agent with the following information in writing.</p></blockquote>
<p>(Yikes, they even protect themselves from the possibility of users experiencing siezures as a result of certain light patterns viewed on the screen.)</p>
<p><strong><a href="http://www.crowdspirit.org/category/faq/">Crowdspirit</a></strong><br />
Although Crowdspirit hasn&#8217;t launched, they do give an overview of how they will handle rights. </p>
<blockquote><p>The simplest way for CrowdSpirit to manage this is to hold the IP and to have standard terms and conditions based on a personâ€™s contribution &#8211; e.g. a certain value associated with the original idea, another value for the refinements, another for the distribution etc.</p></blockquote>
<p>Apparently all IP will be the property of Crowdspirit, which makes sense. Will be interesting to see the exact legal language of this when it comes out. </p>
<p><strong><a href="http://www.cambrianhouse.com/terms-and-conditions/">Cambrian House</a></strong><br />
Hmmm&#8230; IP rights don&#8217;t seem to be spelled out in their terms and conditions&#8230; curious. </p>
<p><font color="#B4B4B4" size="-2"></font></p>
<p><a href="http://coinnovative.com/intellectual-property-rights-considered-this-post-only-for-law-freaks/">Intellectual Property Rights Considered (This post: only for law freaks)</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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		<title>And the winner is&#8230;</title>
		<link>http://coinnovative.com/and-the-winner-is/</link>
		<comments>http://coinnovative.com/and-the-winner-is/#comments</comments>
		<pubDate>Fri, 13 Apr 2007 23:45:14 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Etch Connection]]></category>

		<guid isPermaLink="false">http://coinnovative.com/?p=16</guid>
		<description><![CDATA[Etch Connection. Or The Etch Connection. Either one, I guess. Beating out etchable by a solid 1 vote out of 12 &#8211; the competition was vicious and ugly. I&#8217;ll have to buy the winner a beer (Rob you can grab one of mine out of the fridge, thanks!) I own etchable.com too, so I suppose [...]<p><a href="http://coinnovative.com/and-the-winner-is/">And the winner is&#8230;</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Etch Connection. Or The Etch Connection. Either one, I guess.  Beating out etchable by a solid 1 vote out of 12 &#8211; the competition was vicious and ugly. I&#8217;ll have to buy the winner a beer (Rob you can grab one of mine out of the fridge, thanks!)  I own etchable.com too, so I suppose I could switch the site to that address, if I find Etch Connection to be obnoxious. (I guess I&#8217;ll have to see <em>The French Connection</em> now&#8230;)  We&#8217;ll see how it works out&#8230;
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<p><a href="http://coinnovative.com/and-the-winner-is/">And the winner is&#8230;</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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		<title>On the sweet laser business front&#8230;</title>
		<link>http://coinnovative.com/on-the-sweet-laser-business-front/</link>
		<comments>http://coinnovative.com/on-the-sweet-laser-business-front/#comments</comments>
		<pubDate>Sun, 08 Apr 2007 23:54:46 +0000</pubDate>
		<dc:creator>Tom Powell</dc:creator>
				<category><![CDATA[Etch Connection]]></category>

		<guid isPermaLink="false">http://coinnovative.com/?p=13</guid>
		<description><![CDATA[I&#8217;ve gotten in touch with a couple of the etchers who think the design marketplace idea sounds promising and they are looking forward to seeing it up and running. AND, I&#8217;m starting to think I might be able to build most &#8211; if not all &#8211; of the site myself using CSS, XHTML, Ruby on [...]<p><a href="http://coinnovative.com/on-the-sweet-laser-business-front/">On the sweet laser business front&#8230;</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve gotten in touch with a couple of the etchers who think the design marketplace idea sounds promising and they are looking forward to seeing it up and running. AND, I&#8217;m starting to think I might be able to build most &#8211; if not all &#8211; of the site myself using CSS, XHTML, Ruby on Rails, MySQL, and a couple of open source tools. We&#8217;ll see. </p>
<p>I know you&#8217;re all just waiting for some ridiculously awesome designs to etch onto your laptops/cell phones/ipods. I&#8217;m working on it.
<p><font color="#B4B4B4" size="-2"></font></p>
<p><a href="http://coinnovative.com/on-the-sweet-laser-business-front/">On the sweet laser business front&#8230;</a> is a post from: <a href="http://coinnovative.com">co&gt;innovative</a></p>
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