I meant to write about this a while ago, but am just getting to it. Sami Viitamaki has an interesting, exhaustive overview of what one needs to consider when implementing crowdsourcing.
Archive | Crowdsourcing
Viewing a crowdsourced project as merely a parasitic path to free labor will doom it to failure. The benefits have to flow both ways. That’s the trick.
While I haven’t seen any examples of group buying in the US, there are groups in Japan (Auto Group Buy), China (Teambuy, Taobao, Liba), and Malaysia (Tumpang) who have implemented it. Very simply: groups of consumers pledge to buy or put a deposit down for products that are then bought in bulk and sold to […]
Although I’ve highlighted a good number of these already, Openeur has a great list of on-going crowdsourcing and open innovation projects. Shows the range of cool stuff happening and points to the possibility for much more to come.
Pepsi conducted a contest recently called Design Our Pepsi Can. Users submitted 100,000 designs and through online voting decided on their favorite design. The designer won $10K and gets the warm and fuzzy’s associated with having his design printed on a line of cans. Had Pepsi gone the traditional route the design would have cost […]
This is only marginally related, but it’s interesting, nonetheless: Mock Up My Tattoo. You choose a tattoo design or upload one of your own, upload a picture of yourself, and then they place the tattoo on your picture so you can see what it would look like. MyDesignIn allows you to create an interactive floor […]