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Archive | Crowdsourcing

14 February 2009 ~ 4 Comments

Part 8: Collaborative Content Creation; or, Crowdsourcing your way to creativity

Crowdsourcing or collaboratively creating content of any kind becomes dicey very quickly and the odds of creating something greater than the sum of its parts are low. In fact, creating by committee generally leads to utter crap. (When was the last time you read and enjoyed a story written line by line by contributors?) But with collaborative sites and, in my view, a talented orchestrator, it might be possible to create something of quality or, at least, facilitate an interesting experience, regardless of the end product.

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22 January 2009 ~ 0 Comments

CoInnovative Roundup: 3 Odds and Ends to check out

Innocentive used for non-profit challenges: An interesting addendum to my previous post (Part 6 of The Series), about 20% of Innocentive’s portfolio of projects are aimed towards solving non-profit challenges. Further, they recognize the possibility of pairing this crowd-problem solving with crowdfunding: someone decides to champion a particular problem and, using the Innocentive platform, raises […]

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07 January 2009 ~ 4 Comments

Part 7: Many hands make light work: The atomization of work

Some tasks cannot be accomplished by automated, centralized means but can be broken up into smaller, manageable chunks that anyone can do. Shockingly, the internet comes in handy for these types of projects. Tasks that would be simple for a human (identifying an object or poorly scanned word in an image) can be difficult if […]

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19 December 2008 ~ 7 Comments

Part 6: Expert sourcing for problem solving and innovation

My former employer Forrester and my former co-worker Chris Townsend recently wrote a report called “Tapping The Wisdom of Experts“. This is an extension or subset of the concept of Innovation Networks which Navi Radjou has been writing about for years at Forrester and can be seen as a subset, as well, of crowdsourcing.

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13 November 2008 ~ 3 Comments

Part 4: The Competition Model

One aspect of many crowdsourced efforts is the ever-present competition. From the X-Prize to Innocentive, prizes for innovation, new ideas, designs, and problem solving are SO hot right now. Sometimes its simply a publicity stunt other times it is the core business strategy of a firm. The model has been around for centuries in various […]

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03 November 2008 ~ 4 Comments

User-led innovation report, the Australians get it.

I finally got around to reading a great report out of Swinburne University of Technology written by Darren Sharp & Mandy Salomon called “User-led Innovation: A New Framework for Co-creating Business and Social Value“. It does a great job of tying together many of the themes discussed on co>innovative. A variety of innovations over the […]

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20 October 2008 ~ 0 Comments

Can’t we come up with anything better than crowdsourcing?

I dislike the terms crowdsourcing and wisdom of crowds. First of all because the terms, particularly the former, have become the worst of buzzwords, meaning many things to many people and applied in far too many places. Apparently everything online now has some relation to Web 2.0, crowdsourcing, or user generated content. Depending on your […]

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20 June 2008 ~ 3 Comments

Part 3: Digital Suggestion Box: how big corporations are asking for help

Listening to customers is nothing new, but the technology and transparency it enables are. Recently, companies like Dell, Starbucks, and SalesForce have implemented forum-like sites for users to submit, discuss, and vote on product enhancements and product extensions. (The technology under the hood of Starbucks’ site is actually provided by SalesForce, called SalesForce Ideas.) This […]

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