Archive | July, 2007

30 July 2007 ~ 1 Comment

Design Our Pepsi Can Contest

Crowdsourcing Outside Innovation

Pepsi conducted a contest recently called Design Our Pepsi Can. Users submitted 100,000 designs and through online voting decided on their favorite design. The designer won $10K and gets the warm and fuzzy’s associated with having his design printed on a line of cans. Had Pepsi gone the traditional route the design would have cost [...]

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23 July 2007 ~ 1 Comment

Ponoko: Innovative Company of the Week

Crowdsourcing/Outside Innovation

The entire production chain is being opened up, ever so slowly and minutely. Small scale design, manufacture, and distribution – in units as few as 1 – have been decoupled and are available to anyone, anywhere. The latest example of which is Ponoko (via MadeForOn), out of the recently productive New Zealand (see: Flight of [...]

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